Holiday Shopping Season: How OOH Can Tip the Scales

November 13, 2017

As we head into the holiday season, retailers are looking for anything that can give them a leg up on their competition. It seems that nearly every store runs Black Friday sales, and just as many have their own Cyber Monday specials. So what can…

Read More

Marketing to Generation Z and Today’s On-the-Go Youth

September 29, 2017

The days of tailoring all marketing toward Millennials are over. Now, it’s all about Generation Z—the radical, on-the-go, constantly connected consumers aged 14 to 23. As the first innately mobile generation (many of today’s Gen Zer’s have had an iPhone since they were 4), it’s…

Read More

Up Your Ad’s Engagement with these Experiential Tips

August 24, 2017

As an advertiser, your ultimate goal is to evoke action, build awareness, and ultimately drive to purchase.—to convert a passive viewer or visitor into a real, bottom line-boosting, paying customer. And while that goal might seem difficult to achieve at times, there’s actually a strategy that…

Read More

Missed Opportunities – Why OOH is easier and more effective than you think.

July 24, 2017

Lately, it seems marketers come up with all sorts of reasons to avoid out of home advertising, and we’ve heard every excuse in the book. “It’s too old-school.” “It’s impossible to measure.” “It’s not targeted enough.” “The up-front costs are too high.” “It’s time-consuming and…

Read More
Measuring Out Of Home Metrics

Out of Home Advertising in the Age of Big Data — Measuring and Growing Your Results

March 29, 2017

Today’s marketing world is all about data – capturing it, analyzing it and acting on it. And rightly so. The proper data measurement tools allow you to evaluate your campaign’s results on the fly. That means you can edit, adjust and pivot your strategies as…

Read More
Four young casual friends having fun with sparkling lights at an urban celebration with a cityscape view in the evening

Reaching Millennials with OOH

December 19, 2016

If there is one thing that we know for sure about millennials, it is that they are well-entrenched in digital media. According to a report by the U.S. Chamber of Commerce Foundation, being technically savvy is one consistent characteristic among a generation that is full…

Read More
Mother and son outdoors

Reaching Moms with OOH

December 12, 2016

If you are planning a campaign to reach moms, the ability of out of home media to drive traffic online is important to understand. OOH media delivers more online activity per ad dollar spent than television, radio, or print media. This unique strength is especially…

Read More
3D illustration of  targeting buyer.

Targeting Specific Demographics with OOH

December 5, 2016

There have been a number of advancements in the measurement capabilities of out of home media that have changed the way marketers reach their intended audience. Once considered a broad form of advertising to the general public, today’s OOH displays can be carefully planned to…

Read More
Man uses a smartphone to video a public concert with lots of laser and blue lights on the stage

Three Ideas for Creating an Experiential Campaign

November 28, 2016

Are you considering an experiential advertising campaign, but not sure where to start? Experiential campaigns have been launched in countless forms, and fresh ideas are appearing every day. However, the best place to start is by considering the purpose of your campaign and the results…

Read More
People holding their smartphones and photographing concert

The Growth of Experiential Advertising

November 21, 2016

As experiential advertising continues to gain the attention of consumers, more marketers are taking notice. According to a study released this year by the Event Marketing Institute, it is a growing trend that is leading to incredibly effective campaigns. According to the findings, investment in…

Read More

The Synergy Between OOH and Social Media

October 31, 2016

The best advertising campaigns use multiple platforms to create synergy and give their message more mileage. If you can make people interact with your message, it will spread well beyond the initial view. The rise of social media has added a new dimension to this…

Read More
Highway Signpost with Customer Engagement wording on Sky Background.

Engage Prospects Where Attention is High

October 10, 2016

When you create a media plan for your client, it is important to engage prospects where their attention is highest throughout the day. Cable and broadcast media can be effective, but television engages viewers most when they are at home. Newspaper, magazine, and even internet…

Read More

OOH Media: The Catalyst in a Profitable Media Package

October 3, 2016

What if you could apply a catalyst to improve the results of all media channels? This is exactly what out of home media can do for your client. OOH has been proven to increase overall reach of campaigns, and combining OOH with other has been…

Read More
grand opening, 3D rendering, street signs

Grand Openings: Fluid Dates, Perfect Execution

September 26, 2016

Your client is getting ready for an important grand opening, and you are in charge of the OOH advertising. Prepare for a demanding project. Purchasing media for grand openings can prove to be challenging; the fact is that many openings are delayed and critical dates…

Read More
Influencer, opinion leader, benchmarking and another business themes. Businessman draw arrow bigger than another.

The Impact of Out of Home Media

September 19, 2016

Every agency aims to get the most value for their client’s dollar when creating a media plan. Media that has a high impact – high recognition and engagement per dollar spent – is an important part of the mix. Out of home media offer this…

Read More
A businessman or an employee is drawing an analytics optimisation chart on the glass screen in a modern panoramic office in New York.

Addressability and Analytics Lead to Proof of ROI

September 12, 2016

Though many assume out of home media to be a broader-reach type of advertising, thanks to advancing technology, it can now offer marketers a unique one-to-one option that simply wasn’t available in decades past. With enhancements like beacons and geofencing out of home media buys…

Read More
Closeup on smart phone online shopping in woman hand. Shopping center in background.

Making Brick and Mobile Get Along

September 5, 2016

Whether customers are using their phones to price shop, read reviews or look for product information while in a store, it’s not necessarily a competition with the retailer. In fact, with the help of carefully placed out of home media, you can actually take advantage…

Read More
Female holding shopping bags at shopping mall

The Significance of the Path to Purchase

August 29, 2016

For manufacturers and retailers of consumer goods, shopper marketing is one of the most powerful tools in your arsenal. Not only does this unique segment of marketing seek to understand how and why customers buy, but it also looks to disrupt those customers on an…

Read More

The Power of Experiential Advertising

August 22, 2016

It’s no secret that every product or service advertised has a better chance of creating consumer loyalty by intimately interacting with a target audience. Since the dawn of the snake oil salesman, marketers have searched for cost effective means of demonstrating their gadgets or putting…

Read More
A "VOTE" pin or button on a flag of the United States

Political Advertising & Out of Home Media

August 15, 2016

Often times, as political elections draw near, we refer to this time as “silly season” as we are bombarded with bombastic statements from candidates vying for local, state, and national office in for the form of endless TV ads. Consumers are suffocated by non-stop political…

Read More

5 Considerations for Planning & Buying Media for the Music Business

August 8, 2016

Plan Ahead: Advertising should never be looked at as something to throw together last minute if there are extra funds leftover in the budget. A well planned and thought out campaign could very well be the make or break on the road to the #1…

Read More
Generic Billboard_small

Top 5 Billboard Design Tips for Your Company’s First Billboard

August 1, 2016

OOH creative requires a special art. Executing strong OOH creative means take into account certain specifics such as distance to the road, angle of the space, height of the unit, and length of time of visibility. Creative should be matched to the specifics of each…

Read More

Warning: Illegal string offset 'url' in /home/content/88/9383988/html/wilkinsmedia/wp-content/themes/bridge/learning-page-video.php on line 741

Guide: Is an RFP Processing Platform Right for Your Agency?

Warning: Illegal string offset 'url' in /home/content/88/9383988/html/wilkinsmedia/wp-content/themes/bridge/learning-page-video.php on line 741

Guide: Important Steps to a Successful OOH Campaign

Warning: Illegal string offset 'url' in /home/content/88/9383988/html/wilkinsmedia/wp-content/themes/bridge/learning-page-video.php on line 741

Guide: 5 Questions to Ask Your Out of Home Media Provider

Warning: Illegal string offset 'url' in /home/content/88/9383988/html/wilkinsmedia/wp-content/themes/bridge/learning-page-video.php on line 741

Guide: Why is OOH Programmatic Problematic?