29 Mar Rock Climbing in Times Square? Now We’ve Seen it All.
In one of the most creative billboard displays to date, Toyota installed a realistic-looking rock wall and had professional mountain climbers take turns scaling it. The wall is 120 feet high, weighs 6000 pounds, and has been taking these pro climbers between 10 and 15 minutes to scale.
Our team was delighted to be part of the group that brought this groundbreaking display to fruition.
More on the execution can be found here, in this article on AdWeek: