Digital out of home is the fastest growing media in the out of home landscape and is expected to exceed $8 Billion in global revenue this year. Currently, approximately 30% of out of home inventory is digital and it is predicted to reach 43% by 2023. Not only is inventory expanding, but programmatic buying of digital media is becoming the wave of the future, bringing the concept of real-time bidding closer to the out of home world.
The Wilkins Trading Desk combines the classic Wilkins managed service and out of home expertise you know and love with a robust data-driven platform to quickly and efficiently plan, buy, and execute best-in-class programmatic campaigns.
The Wilkins Trading Desk provides:
- Access to nearly 100% of programmatic digital out of home inventory in the industry
- Flexible spending minimums and media mixes
- Audience targeting using 1st and/or 3rd party data, census data, and behaviors
- Dynamic capabilities including dayparting, screen-filtering, weather/travel triggers
- Opportunities to retarget exposed devices on any channel
- Proprietary attribution methodology