08 Mar Press Release – Wilkins Media Welcomes Industry Expert Andrea Messimer Henley
March 8th, 2017 – Ideas Brought to Life: Wilkins Media Welcomes Industry Expert Andrea Messimer Henley.
Wilkins Media, Out of Home experts for over 50 years, are excited to announce the addition of OOH Industry veteran Andrea Messimer Henley to their team of professionals. Andrea brings over 20 years of experience in OOH advertising sales and will be overseeing the Tampa market as well as serving the Southeast and Mid-Atlantic area.
Prior to coming to Wilkins, Andrea ran an independent OOH advertising sales company in Tampa, as well as held the position of Regional Manager for CBS Malls, and Account Executive for CBS Outdoor, Clear Channel and Adams + Fairway. Her perspective on industry techniques can also be found published on Linkedin and various blogs.
“I realized quickly that Wilkins was the right fit at the right time”, said Andrea. “Outdoor is the oldest form of Advertising and Wilkins is the oldest OOH buying agency. After years of experience on the vendor side, I’m excited to work with agencies to customize impactful, unforgettable OOH campaigns that cater directly to the individual client objectives. Taking ideas from concept to execution is one of my favorite parts of working in OOH, so I couldn’t be happier to be joining the Wilkins Team.”
“Experience is key to our success, since we act as a resource provider and partner for the agencies we work with. There are many moving parts to OOH and Experiential and we take on the heavy lifting to save everyone time and administrative dollars. We understand it’s not a one size fits all world, so we rely on seasoned talent like Andrea to combine experience and creativity to deliver the highest value to our clients.” said Jon Selame – CEO, Wilkins Media.
Nancy Fletcher, OAAA CEO said, “Andrea Messimer is a top OOH industry professional and she has joined Wilkins Media, a top OOH media specialist firm. Both are experts at navigating the out of home advertising landscape for clients.”
Adding team members like Andrea is just a part of Wilkins Media’s commitment to evolution and innovation. Integrating new technologies for display, targeting and measurement continue to make outdoor a versatile and impactful way to communicate a message.
“While cooperating with agencies in your own industry may seem counterintuitive, it’s not.” Commented Andrea. “Leveraging experience is the smart way to do business and get the best results for the client. I knew Wilkins was a good fit for me because the entire team is dedicated solely to delivering strategic, targeted, well planned, Out of Home Campaigns, that are on time, on budget and paired with deliverable KPI’s.”
In closing Andrea said, “Being part of the Out of Home Industry still gives me great pleasure. I have learned so much and I still have a never ending appetite to learn more. The industry is always evolving and still remains relevant and crucial to all media plans and I look forward to helping clients in Florida as well as Nationwide with any OOH placement needs.”
About Wilkins Media
Wilkins Media is an independent out-of-home media specialist firm that has been serving the nationwide advertising community for over 50 years. Wilkins partners with advertising agencies to more efficiently plan and execute out of home campaigns with the goal of speeding up the out-of-home process from proposal to execution. Through a combination of proprietary software, research tools and deep industry insight, Wilkins Media helps agencies and advertisers navigate the ever changing landscape of OOH, creating impactful campaigns and driving growth.
To get in touch with Andrea please email: email@example.com
For all other PR inquiries, please contact:
Sherry Alpert Corporate Communications, LLC
3 Riverview Road, Canton, MA 02021 | (781) 828-9415