16 Dec Press Release — Target Data and Wilkins Media Form Strategic Partnership
CHICAGO – December 16, 2015 — Target Data, the data-driven marketing innovator, today announced that it has formed a partnership with global media firm Wilkins Media, building a strategic relationship.
“Partnering with Wilkins Media adds another dimension to our ability to strategically help our clients drive highly targeted marketing campaigns,” said Ross Shelleman, chief executive officer of Target Data. “Wilkins Media is recognized as a top player in the industry and has an excellent reputation.”
“Target Data drives enormous value by harnessing the power of their clients’ customer data. Utilizing their platform, out-of-home targeting can be taken to the next level,” said Jon Selame, president and chief executive officer of Wilkins Media. “It’s a smart partnership that adds value to both of our client solutions.”
About Wilkins Media Wilkins Media
Wilkins Media is an independent out-of-home media specialist firm that has been serving the nationwide advertising community for over 50 years. We understand the art & science behind simplifying, optimizing and executing multi-market, multi-format out-of-home media campaigns. The OOH landscape is vast and ever changing, with hundreds of media options and thousands of media vendors. Through a combination of proprietary software, research tools and deep industry insight, we aggregate this information into customized, innovative and highly effective, OOH media campaigns for agencies and advertisers.
About Target Data, Inc.
Target Data is a data-driven marketing execution firm. Target Data’s platform identifies and targets businesses’ highest value customers and prospects in customer and transactional databases. Execution is performed across all channels, including Direct Mail, Email, Programmatic Display, and Social Media. Target Data’s customers include hundreds of leading firms in banking, insurance, retail, DIY, moving and storage, and telecommunications. www.targetdatacorp.com