One of the biggest challenges in the out of home advertising space is that there are thousands of outdoor media vendors working with hundreds of different media products, and there isn’t a single place where the rates on all those media is tracked.
This lack of centralized data creates an advantage for vendors and a disadvantage for advertisers, as it is nearly impossible to know whether you’re getting a good deal on a given ad campaign or not.
We’ve created a data platform that aggregates every single out of home unit in the country, every rate, and we use this platform to ensure that our clients are receiving the best rates they possibly can for their media.
We leverage technology from an execution perspective as well, tracking all of our client campaigns in the cloud, and we provide our agency partners full access to this system. Through this system, we’re able to see exactly how your campaign is performing at every stage of its life-cycle.