Reaching Millennials with OOH
If there is one thing that we know for sure about millennials, it is that they are well-entrenched in digital media. According to a report by the U.S. Chamber of Commerce Foundation, being technically savvy is one consistent characteristic among a generation that is full of contradictions – “almost as if it has a digital sixth sense.” The report points out that “A wired, connected world is all that Millennials have ever known.”
Are Online Ads Effective with Millennials?
Because millennials are so well-connected online, many marketers assume that the best way to reach them is through mobile ads and other online marketing. However, a recent survey of millennials found that most have an ad blocker on at least one device. That same report indicated that “ad blocking is expected to grow by double digits this year, as well as next.”
Millennials may like to engage with brands online when it is their decision, but they have shown that they refuse to be interrupted. If they won’t acknowledge online ads, how can a brand gain their attention?
Millennials Trust OOH Messaging
According to Nielsen, 60 percent of millennials trust brand messaging from out of home media. If the ad is designed to target their interests and rewards them with quality content, millennials will pay attention and respond. Furthermore, when the message is associated with mobile and experiential advertising, the effect of both are magnified.
We have created a video that specifically addresses the best ways to reach millennials with OOH. The video discusses several ways to tailor your out of home creative message to connect more effectively with millennial audiences, such as supporting millennial lifestyles in your message. Watch the video to learn more, or contact us to discuss your millennial campaign.