06 Jun Experiential Growth – Wilkins Media Still Evolving After 50 Years
Wilkins Media is bringing a new focus to the growing field of experiential marketing with the announcement of a new division of the company: IRL Experiential. Wilkins Media has helped clients create disruptive and effective experiential campaigns for years and now demonstrates their commitment to the space by launching an arm devoted entirely to experiential activations and engagement.
Wilkins Media Executive Vice President, Harrisen Kim explains “We felt there was a need to close the gap between experiential practice and traditional OOH for our clients. The demand was there, and executing experiential programs from ideation to activation came to us naturally. So we launched IRL Experiential in order to reflect our commitment to our clients that we can support and focus on the practices of experiential and OOH, and seamlessly connect them in a way no other agency can.”
With roots dating back to 1965, evolution has always been key to Wilkin’s Media’s success. With the launch of IRL Experiential, Wilkin’s Media is gearing up to serve the growing need and breadth of options in the OOH vertical of experiential marketing.
With millennials and future generations putting increasing value on experiences, experiential marketing and engagement become increasingly important to the marketing conversation. “The opportunities for experiential marketing are nearly endless, and allow so much room for creativity. We’re really excited about the growth of this category. Wilkins has always been a company that prioritizes keeping up with the times and the launch of IRL Experiential is just another example of focusing on leading market trends.” Said Jon Selame, Wilkins Media CEO
When clients come to Wilkins Media with activation ideas, large or small, Wilkin’s becomes a partner, strategizing collaboratively on how to maximize impact and budget, without sacrificing creativity. Taking a marketing challenge and bringing it to life, from street teams to large event production to prop fabrication, Wilkin’s Media and the new IRL Experiential covers the spectrum.
To find out more about the services IRL Experiential provides and the process of working with the IRL team, please visit the new IRL Experiential at Irl-exp.com