For five days, Downton Abbey fans and superfans flocked from all corners of New York City to get an education on proper Tea Service, provided by fully-costumed maidservants and butlers. Download the full case study to learn more!
PBS Case Study: The Downton Abbey Tea Truck Experience
Giving New Yorkers the "royal treatment"...
This mobile event hit key hot spots in the city, including Union Square, Columbus Circle and Times Square, drawing significant crowds everywhere it went, despite a sudden snowstorm and below-freezing temperatures. In fact, the most common thing heard from visitors at the wrap of each day was “You’re still here...I’m so glad I made it on time!”
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Out of Home America Wilkins