Experiential Growth – Wilkins Media Still Evolving After 50 Years

Wilkins Media is bringing a new focus to the growing field of experiential marketing with the announcement of a new division of the company: IRL Experiential.  Wilkins Media has helped clients create disruptive and effective experiential campaigns for years and now demonstrates their commitment to the space by launching an...

Read More

Wilkins Media Wins a 2017 Obie Award for Experiential Advertising

A mountainous accomplishment earns Wilkins Media a 2017 Obie Award for Custom Installation.  Wilkins Media installed the tallest ever outdoor climbing wall built in New York City – right in the middle of the chaos of Times Square.   The Toyota RAV4 Spectacular Billboard Climb featured a multi-story rock climbing experience,...

Read More

Our Act of Graffiti with Benjamin Moore was Noticed by Adweek

Chicago Cubs fans are celebrating a long-awaited World Series win, and Benjamin Moore decided to join the celebration with a graffiti campaign that included an experiential element for fans. We worked with The Martin Agency to place painted "W's" all over town, mimicking the "W" flag that is flown at...

Read More

We Hung a Jeep Wrangler in Times Square and Made it Snow

Our team executed an attention-grabbing experience on Times Square to highlight the Rise of the Tomb Raider release. We suspended a Jeep Wrangler against the backdrop of a double-stacked billboard that periodically releases snow, creating “blizzard conditions” over a thirty-foot by fifty-foot area before falling. Fans can enter to win...

Read More
HBJ Article

RAV4 Project Written Up in the News!

Our recent experiential campaign in Times Square was written up in the Hartford Business Journal! Great work Patricia and our team on this newsworthy project! The full article can be read here: ...

Read More

Looking for great people to join our fast growing team!

We are currently seeking an Account Manager for our New York City office! If you're interested or know someone who may be, here is the job posting on LinkedIn: A bit more about the position: The Account Manager will work with our clients to put together thoughtful and innovative out-of-home media recommendations....

Read More
Photo: Kristina Monllos

Rock Climbing in Times Square? Now We’ve Seen it All.

In one of the most creative billboard displays to date, Toyota installed a realistic-looking rock wall and had professional mountain climbers take turns scaling it. The wall is 120 feet high, weighs 6000 pounds, and has been taking these pro climbers between 10 and 15 minutes to scale. Our team...

Read More

Press Release — Target Data and Wilkins Media Form Strategic Partnership

CHICAGO – December 16, 2015 -- Target Data, the data-driven marketing innovator, today announced that it has formed a partnership with global media firm Wilkins Media, building a strategic relationship. “Partnering with Wilkins Media adds another dimension to our ability to strategically help our clients drive highly targeted marketing campaigns,”...

Read More